adidas
adidas was founded by Adi Dassler in Herzogenaurach in 1949, and football has been at its core from the very beginning — the screw-in studs of the 1954 World Cup final are still part of the brand's mythology. The Copa Mundial of 1979 became the best-selling boot of all time, the Predator arrived in 1994 and redefined what an upper could do to a ball, and the F50 adizero of 2010 set the benchmark for lightweight speed boots. Today the range is built around three ideas: Predator for control, F50 for speed, and Copa for touch.
