Puma

Puma was founded in 1948 by Rudolf Dassler, Adi Dassler's brother, in the same small German town. The Puma King, launched in 1968, was worn by Pelé, Eusébio, Cruyff and Maradona, and remains one of the most recognisable leather boots ever made. Puma's modern era began in 2018 with the FUTURE, built around the adaptive NETFIT lacing system that lets a player choose how the boot locks down. The brand's football line today splits between FUTURE for creators, ULTRA for speed and KING for heritage touch.